Dr Lovdahl Gormsen alleges that the tech giant abused its market dominance by imposing unfair terms and conditions on UK users to exploit their personal data.

Since it was created in 2004, Facebook has become the biggest online social network and/or social media platform in the world, used by over two billion people every day.

However, Facebook abused its dominant position by imposing unfair terms and conditions on users. In order to access Facebook, users were required to give Facebook access to their highly valuable personal data. In return users only received “free” access to Facebook’s social network, and zero monetary recompense whilst Facebook generated billions in revenues from its users’ data. This unfair deal was only possible due to Facebook’s market dominance.

This multi-billion collective action for breach of competition law has been filed against Meta Platforms Inc., the parent company of the Meta group and other relevant entities in the Meta group, including Facebook UK Limited and Meta Platforms Ireland Limited.

All UK-domiciled individuals who used Facebook between 2016 until 2019, in that they had a Facebook account and accessed that account at least once between 2016 and 2019 while in the UK.

As an opt-out case, consumers will not need to actively join the case to seek damages, but will be part of the claim unless they decide to opt-out from it.

A minimum of £2.2 billion damages, plus interest, are being pursued on behalf of affected UK Facebook users.

Dr Lovdahl Gormsen has secured funding for her case from Innsworth, one of the largest litigation funders in the world. There is no cost to the UK users for this claim.